A contract between a brand and a social media influencer or content creator defining deliverables, compensation, usage rights, and disclosure requirements.
INFLUENCER AGREEMENT
This Influencer Agreement ("Agreement") is entered into on [DATE] between:
BRAND: [BRAND/COMPANY NAME]
Address: [BRAND ADDRESS]
Contact: [BRAND CONTACT NAME] | Email: [BRAND EMAIL]
INFLUENCER: [INFLUENCER FULL NAME]
Platform(s): [PLATFORMS, e.g., Instagram, TikTok, YouTube]
Handle(s): [SOCIAL MEDIA HANDLES]
Email: [INFLUENCER EMAIL]
1. CAMPAIGN AND DELIVERABLES
Influencer agrees to create and publish the following content ("Deliverables"):
- Platform: [PLATFORM] | Content Type: [POST/REEL/STORY/VIDEO] | Quantity: [NUMBER] | Due Date: [DATE]
- Platform: [PLATFORM] | Content Type: [POST/REEL/STORY/VIDEO] | Quantity: [NUMBER] | Due Date: [DATE]
Campaign hashtag(s): [HASHTAGS]
Required tags: [BRAND TAGS]
2. CONTENT APPROVAL
Influencer shall submit all content to Brand for approval at least [DAYS] business days before the scheduled posting date. Brand shall provide feedback or approval within [DAYS] business days. Brand may request up to [NUMBER] rounds of revisions.
3. COMPENSATION
Brand shall pay Influencer: $[AMOUNT] per [post/campaign/month].
Payment schedule: [PAYMENT TERMS, e.g., 50% upon signing, 50% upon posting].
Additional compensation: [FREE PRODUCTS / AFFILIATE COMMISSION / other benefits].
4. USAGE RIGHTS
Influencer grants Brand a [EXCLUSIVE/NON-EXCLUSIVE], [DURATION]-year license to use, reproduce, and distribute the Deliverables across Brand's owned channels including website, social media, email, and paid advertising.
5. FTC DISCLOSURE REQUIREMENTS
Influencer shall clearly disclose any material connection with Brand in all Deliverables in compliance with FTC guidelines, using clear language such as #ad, #sponsored, or #paidpartnership as required by applicable law.
6. EXCLUSIVITY (if applicable)
During the campaign period and for [DURATION] following last posting, Influencer shall not promote, endorse, or create sponsored content for [COMPETING BRANDS / competitors in the following categories: LIST].
7. INTELLECTUAL PROPERTY
Influencer retains ownership of original creative content. The license granted in Section 4 does not transfer ownership. Influencer represents that all Deliverables are original and do not infringe third-party rights.
8. TERM AND TERMINATION
This Agreement commences on [START DATE] and continues until all Deliverables are published and payment is made, or until terminated by either party on [NOTICE PERIOD] written notice.
BRAND: _________________ INFLUENCER: _________________
[BRAND REPRESENTATIVE] [INFLUENCER NAME]
Title: ___________
Date: ___________ Date: ___________
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An Influencer Agreement template is a legally binding contract between a brand and a social media influencer or content creator. This free influencer agreement template covers all essential terms: content deliverables (posts, reels, stories, videos), approval process, compensation, usage rights, FTC disclosure requirements, exclusivity provisions, and intellectual property ownership. Use this influencer contract template for Instagram campaigns, TikTok partnerships, YouTube sponsorships, and multi-platform influencer marketing. A well-drafted influencer agreement protects both brand and creator by clearly defining expectations, content rights, and payment terms — essential for any paid influencer collaboration.
Yes, you can download this Influencer Agreement template completely free. No sign-up required.
Absolutely. All placeholder fields (marked with brackets) can be replaced with your specific details. We recommend reviewing the final version with a legal professional for high-stakes agreements.
A contract template becomes legally binding once both parties sign it with valid consideration and mutual agreement. The template provides the correct legal structure — you fill in the specifics.
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